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260 Queen Street was the CBD’s most successful leasing appointment at the time by volume of transactions.
Taking over a lacklustre leasing campaign without any tenant commitment, Patona repositioned the asset narrative with best in-market built form to showcase a post-COVID workspace design, and aligning it’s quality and finishes with market expectations and the landlord’s aspirational rent level.
Upon our appointment we established an improved rent level. Emboldened by our progress and transactional volume, rents were gradually increased - now up to $825/sqm.
It was crucial to alter the market’s perception of the building to drive leasing momentum and rent growth which surpassed the landlord’s expectation.
A carefully crafted sole agency position was designed to entice external agent tenant introductions.
260 Queen Street, Brisbane City
~11,000sqm leased
22 leased transactions within 24 months
Lease terms ranging up to 10 years
Significantly improved market perception
Face rent growth from $725/sqm to $825/sqm
Berkshire Hathaway
Robert Walters
Sentinel Group
ERM Power
SLF Lawyers
Workspace365
NAPCO
Stellar Recruitment